@SouthernH & @SoFreshClothing:
Being as militant as we are in our enthusiasm for discovering the absolute freshest music in existence, it was only right that Southern Hospitality joined forces with one of the freshest clothing companies on the west coast – So Fresh Clothing from Santa Cruz – for our latest mixtape ‘Lurked In Paradise’. Featuring new music from the mighty HBK Gang, the freshly signed Ty Dolla $ign, rapper of the moment Iamsu!, Bay legends E40 and Too Short, the quietly embedded Dom Kennedy, king of the universe Kendrick Lamar and SH favourites Roach Gigz, Berner and ISSUE, ‘Lurked In Paradise’ is an outwardly fresh snapshot of how great so much of the music that’s coming out of both northern and southern California really is right now. And while you’re bumping this you could do a lot worse than browsing SFC’s very fresh online catalogue and blowing half a stack on some goodies!
