#PhillyB goes hard looking out for the hood with LB & WINKDOTCOM in the music video for their track “Goin Hard.” Impressively directed by Wooyeon, the video touches on San Francisco happenings like a tragic shooting from earlier this year and the Warriors hell of a season. The bulk of the visual, taking place in an industial construction zone, uses some inventive lighting to make the scene pop off. Nothing compares to a lit visual treatment for a lit track.