Hella Fresh Fest 4 (Event Recap)

Zion I Hella Fresh Fest

Back when I was in high school, for 2 years in a row Zion I hosted an event at The Fillmore called Paid In Full. I remember those being two of the best concerts I’ve ever been to. They were the perfect blend of underground hip-hop and the more commercial hyphy movement. And while hyphy would effectively put the Bay Area hip-hop scene into a coma only a year or two later, these shows came right around the peak of it’s popularity. As a result the crowd was always nuts, and the overall feeling of the event was one of immense pride about being from The Bay Area. Unfortunately around 2006 or 2007 (I can’t remember exactly when, blame college) they seemed to stop happening . At the time I actually ran into Zumbi a few times at different events that I helped organize at UCLA, and in each of our brief conversations, I asked if he was gonna do another Paid In Full. Each time he said that they were planning on bringing it back, but I never saw any promotion for it, and assumed it was officially a thing of the past. That is, until I went to Hella Fresh 4 at The Fillmore this past Friday.

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