E-40 has been in the game for more than 20 years and has never seemed to take time off. He first hit the scene in ’88 as the lead member of The Click. He is most known for his ability to create new slang which always seems to catch on globally right after the words leave his mouth. In 2011 E-40 has released two albums “Revenue Retrieving: Graveyard Shift & Overtime Shift” on the same day.
E-40 spoke with @JazzyF about the new album, being independent, the state of West Coast hip-hop music and more. Check it out below!
How do feel about west coast music not getting the amount of radio play it use to?
We guilty by affiliation. Everybody wants everything to sound the same. DJs set tripping like that’s west coast music. No disrespect to the song “Make It Rain” but if you aint making it rain on your song it’s like you ain’t getting no love. It’s like you got to go out of your element to get love. It’s nice to have video play, radio play but as long as I can work my virals on the internet or yet get it out to where people hear it and can see it anytime, I’m cool. As long as everytime you pull up to a gas station and you got people from all different walks of life bumping my music from the hood to the suburbs, I’m not tripping. I’m good because I’m eating. I always been ahead of my time. I masterminded independent grinding with this rap shit. I was independent in ’88 when my first album came out and I got gold and platinum albums and singles. Now I’m ghetto gold, f*ck double platinum. I’m trying to go double profit. I just hope one day all the DJs stop saying “aww thats west coast music, “when they know they was on it back in the day real talk. I’m not begging them to play me because it’s a lot some fake DJs and radio programming thats closed minded and don’t like nothing different but it’s some real ones out there that f*ck with me.
