“Succeed Never Fail,” is the motto this Bay Area artist eats, breaths and lives by. Since beginning his music career at the young age of 14, Nio Tha Gift has proven that he’s here to stay. The lyricist’s (calling him a rapper would be an understatement) career has grown rapidly within the last few years. His highly anticipated album H.I.P. H.O.P. (Here I present a Hero of Poverty) released in 2009, has attracted over 40,000 viewers and downloads. With his hit singles “Grateful” and “Angels & Demons,” this lyricist has a profound way of speaking that would make anyone have an emotional connection to his music. The first single, “Never Gon’ Change,” off his upcoming project, Super Hero, lets you know, “don’t play that Hollywood card with me, I am not that dude, I don’t play that shit!”
